Monday, August 26, 2019
Marketing Assignment Example | Topics and Well Written Essays - 250 words - 1
Marketing - Assignment Example (Bloomsberg, 2011). The company maintains that all of its products are aimed at an older market, and that they will always promote responsible drinking. There are serious doubts about the sincerity of this claim due to the choice of bright colors and cartoonish designs on the cans, and the very sweet taste, both of which appeal to younger drinkers. The connection with Snoop Dog and rap music is also tied in with the youth market, and this may well encourage young fans to choose this drink. The pricing of the product at a rather low level is also seen as a possible encouragement for the young to buy it. The danger occurs when very young drinkers are not aware of the dangers of drinking, and when they are tempted to experiment with a product that is likely to cause health damage, and lead to erratic and risky behaviour. References Bloomsberg Businesseek and Associated Press. Online news item: Ã¢â¬Å"Maine AG seeks end to new high alcohol drink Blast. April 22nd, 2011. Retrieved from: h ttp://www.businessweek.com/ap/financialnews/D9MOPME00.htm Talanova, J. Colt 45Ã¢â¬â¢s fruit flavoured Blast drink comes under fire. CNN web page, 20th April, 2011.